[untog]

> More than half of voters, 57 percent, have a favorable opinion of the Black Lives Matter movement, while 30 percent have an unfavorable one.

https://poll.qu.edu/national/release-detail?ReleaseID=3663

So it's not much of a minority anything.

[briefcomment]

I think my point is more that people who actually change their behavior based on whether or not a company explicitly supports BLM is not a majority. It is probably a small minority. If that 57% actually boycotted businesses not supporting BLM, Home Depot would change their tune quickly.