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by cleverpebble
2180 days ago
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Most trackers are 3rd parties that require you to go through their hosts. Additionally, these trackers are usually picked out by business analysts / product managers on different teams - so marketing my have their own tracking solution, sales might have their own, and engineering might have their own. Tends to be faster/easier to plop javascript on a page than engineering your own tracking/analytics pipeline at early stage startups |
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This. I remember at my last company, we ended up with 8 or 9 different analytics tools all getting different data and showing one or two "cool views" the PM had put together.
It's such a big problem that solutions like segment.io exist to broker your events to N different downstream solutions.
Truly, this is the darkest timeline.