[Xorlev]

> Additionally, these trackers are usually picked out by business analysts / product managers on different teams

This. I remember at my last company, we ended up with 8 or 9 different analytics tools all getting different data and showing one or two "cool views" the PM had put together.

It's such a big problem that solutions like segment.io exist to broker your events to N different downstream solutions.

Truly, this is the darkest timeline.