[thomasrognon]

Yeah, why does clothing still come in S/M/L? Why can't I order existing brands in styles 100% fitted to my unique body. Surely you can instantly measure shoulder/chest/waist width, torso/leg height, etc with technology like Xbox Kinect. And on-demand, custom clothing has to be solvable in 2020, right? So it's just a momentum/supply chain problem, like Netflix vs old guard?

[ceejayoz]

https://www.eshakti.com/ does this for some clothes (not via Kinect, you have to enter the measurements). No personal experience, but it's nice to see folks trying it.

It's baffling to me that Amazon doesn't have something like this. Every vendor of clothing seems to upload a size chart or puts it in the text description, and you wind up with stuff like "6x plus size dress" having a waist size of 32 inches.

[thomasrognon]

It looks like someone is thinking about this at Amazon: https://qz.com/963381/amazon-amzn-has-patented-an-automated-...

[ceejayoz]

I think that's probably a ways off.

I don't understand why someone can't put in a few basic measurements - waist, hip, bust, inseam - and filter clothing based on those, today. It wouldn't be perfect, but it'd be a damned sight better than putting "plus size dress" and getting keyword-stuffed listings made for a size 0.

[devchris10]

IMO, it's a unit economics problem. Mass producing/selling S/M/L is much more profitable than selling extra wide shoulders/small ribcage to two people.

[thomasrognon]

Doing this would require on-demand manufacturing with operational costs close to what currently exists. I can see how it could end up cheaper simply due to not making clothes that don't get sold. I'm sure there's a lot of waste currently.

[rkwasny]

Already here: https://www.sonofatailor.com/

[jimhefferon]

Not a F but I understand lots of them would be very interested in bras that fit.

[ardit33]

yes, that already exists.... I used MTaylor, a while ago (download the app, scan your body via the camera), and the shirts came in perfectly fitted to my body.

The jeans, not so much (they still need to work on it), but for shirts they were spot on. I will never buy 'off the rack' shirts anymore.

[thomasrognon]

I'm familiar, but MTailor is a standalone brand. I'm dreaming of a world where I can see any piece/brand of clothing and not even think about the size or fit. It's just taken as a given that I can see it on myself (AR?) and get one that fits me perfectly. The clothing outlets, last stalwarts of strip malls, would be a thing of the past. No such thing as needing to "try it on" anymore.

Everyone has different fitting issues. My main one is waist length/width and shoulder width. I'm 6'2" and fit so the waist of most shirts barely go below the top of my jeans and getting the shoulders to fit often means having a parachute around my waist. It looks dumb and clothing fit is extremely important to overall appearance. There's a lot of disruption to be had in this space.

Edit: to be slightly more clear, I'm thinking of technology to replacing the incumbent infrastructure/processes/consumer experience, as opposed to just creating a new specialty brand.

[Metus]

Does it only work in the US or is there an offering for EU/Germany as well? Ordering pants online is a nightmare, as retailers do not know what length and width are.

[dnautics]

wasn't there a startup on shark tank that did this, rejected the sharks' offers, then bootstrapped to success?

[ardit33]

I think it was MTaylor. My current favorite shirts came from them.

[thomasrognon]

It's MTailor (like a tailor) and I think they're great, but my dream is a bit different (elaborated in another comment).