[jdrmar]

Really great idea and well executed from what I can see. Just wondering about the business model: how often do your coaches interact with your customers? It seems that at a ~$10/month fee you wouldn't be able to afford too much of their time per customer.. Maybe 5 minutes per month at most (assuming $75/hr and deducting payment fees etc) ? Or am I missing something?

[minibronco88]

Coaches interact with the members every day. The vast majority of our coaching touchpoints are asynchronous -- either checking in or replying to members via SMS, or configuring member's daily plan (step goals, exercise videos, lessons, etc.). As you can imagine, we've spent quite a bit of time building out tooling on our back end to scale the coach to member ratio while still being able to provide personalized, human service.