[twicetwice]

That's also not allowed. I think Hey would be fine charging $142 a year for a subscription in their app, with a little note below saying "you can get this for $99 on our website, the difference is Apple's cut." In fact, if I understand it correctly, the price in-app has to be the same as the price anywhere else. They're literally not allowed to do what you're suggesting and pass the cost of Apple's fee on to consumers.

[reaperducer]

You just Charge everyone the same and don't tell the customers that they're paying Apple's cut.

Just like Hey doesn't tell its customers what percentage of its fee goes to the water company, or the electric company, or to company travel.

This is how business works.

[twicetwice]

So Hey should boost their prices everywhere, even on their own site, to $142, so that they can make up Apple's cut? Which is what Apple demands. I don't think that's reasonable.

I think that you and I are broadly in agreement. If Hey were allowed to charge $142 in their iPhone app, and $99 on their website, I'd think that was much less ridiculous than the situation as it stands today.