[twicetwice]

So Hey should boost their prices everywhere, even on their own site, to $142, so that they can make up Apple's cut? Which is what Apple demands. I don't think that's reasonable.

I think that you and I are broadly in agreement. If Hey were allowed to charge $142 in their iPhone app, and $99 on their website, I'd think that was much less ridiculous than the situation as it stands today.