If you have two equally great user experiences and in one case you have to share your personal information, and in another you don't, which would you choose?
The one where the company behind has a good reputation and seems trustworthy. Like Mullvad where their real address, developers, history and open source projects are available on the website (https://mullvad.net/en/help/no-logging-data-policy/) and they have been around for a while without any scandals that I'm aware of.
If there's a new provider out with no name, company address, audits or history and tells me they are not sharing personal information I just have to take their word for it. So it's not much better than the alternative if I can't verify it.
If there's a new provider out with no name, company address, audits or history and tells me they are not sharing personal information I just have to take their word for it. So it's not much better than the alternative if I can't verify it.