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by VBprogrammer
2192 days ago
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> is that someone else will realize there is now an under-served market, and create a business to fulfill that need. That is a childishly simplistic understanding of how free markets work. There is no way a retail business would be established to service the needs of 2% of the population who are wheelchair users for example, when they could easily make their stores considerably more efficient by making the aisles a little narrower. |
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Slow down there, you're going to need more evidence than that to claim that an underserved segment of the population isn't an attractive commercial target.
I agree that wheelchair users might be comparatively expensive customers, but if that 2% stat is correct they would be profitable to someone. A business with 2% of the market as a captive audience is going to be profitable.