Seems like you're arguing against gift cards in general. $100b worth of gift card spending suggests other people feel differently. Maybe you're not the target market?
"Don't add any value"? I thought the idea/value was to give people the option of sending gift cards for any business. That Mexican restaurant you keep referring in your examples may not even have a giftcard program.
It wasn't a gift card in my examples. It was cash. Or an American Express giftcard. Just like you'd be getting with GiftRocket, except GiftRocket wants a cut.
I would give a giftcard if one were available. I'd buy a $30 card for $30. If one weren't available, I sure wouldn't pay a company $1.50 to set up a hoop for my friend to jump through.
You already said (http://news.ycombinator.com/edit?id=2351451) you'd give cash in that case. It seems clear to me that you're just trying to invent reasons to attack Giftrocket.
That's unfair. I have no skin in this game. The example I gave originally addressed the establishment with no gift cards. Then I had to respond to the claim that Giftrocket is trying to replace gift cards, so I said I'd always pick a gift card if one were available, and if not, I'd give cash over paying a third party.
You'd use the service. I wouldn't. I argued why I don't see anyone using it. Don't write me off as an internet misanthrope trying to ruin everyone's fun.
edit: I'll be more constructive. I'd consider using this if it somehow felt like a gift card instead of a deposit to my paypal account.
Free when the money comes from PayPal balance or bank account.
2.9% + $0.30 USD
when the money comes from a debit or credit card or PayPal Credit
(the sender decides who pays this fee).
I had only heard of Treatful in this space. They said a common use case they didn't expect was buying a gift card for someone on the other side of the country. A lot of times people wanted to get a friend a gift for a local joint in NYC but obviously couldn't pick it up. Makes sense.
Me: "Hey dude, check out this website that's going to tell you about this great new Mexican place on your block. Here's $30. Enjoy." = not free