[wallabe]

Seems like you're arguing against gift cards in general. $100b worth of gift card spending suggests other people feel differently. Maybe you're not the target market?

http://www.emarketer.com/Article.aspx?R=1005802

[pekinb]

$X is worth $X in gift cards. I'm fine with that. I hate the idea of paying this company when they don't add any value.

[old-gregg]

"Don't add any value"? I thought the idea/value was to give people the option of sending gift cards for any business. That Mexican restaurant you keep referring in your examples may not even have a giftcard program.

[pekinb]

It wasn't a gift card in my examples. It was cash. Or an American Express giftcard. Just like you'd be getting with GiftRocket, except GiftRocket wants a cut.

[pg]

It wasn't a gift card in my examples.

That's what makes it invalid as an example.

[klochner]

It really depends on whether the cost is worth avoiding the effort to get the gift card and send it to your friend.

I don't see a lot of value add (as a giftcard replacement) for vendors who are already selling gift cards online.