[ericwood]

There's one by us and my wife and I were talking about it the other day while stopped at a light...I'm not sure who the target audience for the billboard is, honestly. There's no mention of what DuckDuckGo is. In tech circles it's definitely more of a household name, but to the wider public I wouldn't expect anyone to have heard of it. The call to action is also a bit vague, and doesn't really do much for a layperson who doesn't understand the extent of the tracking, who is doing it, why it's harmful, etc.

Their original billboards from years ago apparently said "Google tracks you. We don't," which is a much clearer and at the very least positions themselves as a privacy-focused Google alternative.

(this is the billboard, for reference: https://twitter.com/DuckDuckGo/status/1266003050151411713/ph...)

[CivBase]

Yes, I really wish they made it clear they're a search engine. If I didn't already know better, I would probably think they're a security consulting firm or some kind of native app for my computer (like antivirus for trackers).

Regardless, I hope this at least makes them more recognizable to the general public. People often put more trust into names and brands they frequently see.

The billboards I saw in Des Moines the other day were definitely in prominant locations and the design is vibrant enough to grab attention.

[ericwood]

You're right, there is something to be said for this billboard being more about building name recognition than anything else...I just worry that they're jumping the gun on it a bit, and honestly would have loved to have seen something that made a case for privacy. That would be very difficult to do with a billboard, though.

[867-5309]

>this is the billboard, for reference

"Hey, motorists. Are you [word associated with causing unnecessary deaths]? Then take a break, have a rest, save some lives!"

"Hey, motorists. Are you [same word]? Then change your browser!"