[CivBase]

Yes, I really wish they made it clear they're a search engine. If I didn't already know better, I would probably think they're a security consulting firm or some kind of native app for my computer (like antivirus for trackers).

Regardless, I hope this at least makes them more recognizable to the general public. People often put more trust into names and brands they frequently see.

The billboards I saw in Des Moines the other day were definitely in prominant locations and the design is vibrant enough to grab attention.

[ericwood]

You're right, there is something to be said for this billboard being more about building name recognition than anything else...I just worry that they're jumping the gun on it a bit, and honestly would have loved to have seen something that made a case for privacy. That would be very difficult to do with a billboard, though.