[thebouv]

I'd really love to hear the perspective from engineers working on this inside of Google.

How do they perceive the work that they're doing?

Do they see the harm it causes, or do they only believe in the promise of the good it gives?

[ocdtrekkie]

When we engaged the AMP team early in it's lifecycle to try and dissuade Google from it's course, it was very apparent that the AMP team, and especially it's lead, Malte Ubl, strongly believe that Google is the web, and AMP is the only way to "save" the web from being app-ized by things like Facebook Instant Articles, which seems to be the existential threat Google is scared of.: https://www.facebook.com/facebookmedia/solutions/instant-art...

Obviously, the AMP team does not, in any way, believe the web needs to be saved from Google.

[ravenstine]

It's been a while since I read the AMP project website, but my impression was that it was written by people who drank a lot of the Kool-Aid. There's probably a lot of people working there who believe that AMP is good, but we can't discount the compliance created by the exorbitant pay and prestige of working at Google.

[Mindwipe]

There also seems to be a healthy amount "oh, well that's more of a Google search issue, not AMP as such so I have nothing to do with that" denialism.

I note that Terrence Eden did excellent work getting the concept of "how do users opt out of AMP results" on to the steering group, but it is notable that no work appears to have happened on it for more than a year now.