[ocdtrekkie]

When we engaged the AMP team early in it's lifecycle to try and dissuade Google from it's course, it was very apparent that the AMP team, and especially it's lead, Malte Ubl, strongly believe that Google is the web, and AMP is the only way to "save" the web from being app-ized by things like Facebook Instant Articles, which seems to be the existential threat Google is scared of.: https://www.facebook.com/facebookmedia/solutions/instant-art...

Obviously, the AMP team does not, in any way, believe the web needs to be saved from Google.