Why? They could have simply named them with AWS Serverless, or AWS Compute, or whatever.
Using these brand names might make it easier to evolve them later, or they really wanted nice sounding names because eventually you'd have to write out long phrases with the AWS prefix, and that's probably harder to market.
Using these brand names might make it easier to evolve them later, or they really wanted nice sounding names because eventually you'd have to write out long phrases with the AWS prefix, and that's probably harder to market.