[enriquto]

This is nice and fine, but I feel that the world needs more engineering for marketeers. Some of the marketing stuff that they pull out is so outrageulsy ridiculous (cf. zoom's infamous "end to end encryption") that we are afraid to talk about their products in polite company.

[TeMPOraL]

I'm not sure if it would help. Zoom's "end to end encryption" wasn't a honest mistake of some cryptographically-clueless marketer; it was deliberate bullshitting at best, intentional lie at worst.

[libertine]

>Some of the marketing stuff that they pull out is so outrageulsy ridiculous

You said it here. Some.

Like some engineering endeavors are outrageously ridiculous. No?

[MattGaiser]

> they pull out is so outrageulsy ridiculous (cf. zoom's infamous "end to end encryption")

You assume it is a matter of ignorance and not them simply not caring. I've come to find many people who work in marketing almost Trumpian in their relationship with information.

[libertine]

I think the "them" should be broader than marketing - it's easy to point the finger on the ones that write the message, but everyone was in on it.

"End to end encryption" doesn't show up in a marketing brainstorm that goes unnoticed into branding creatives. Chiefs, Management, Product Teams, marketers, engineers, product managers, everyone knew it.