[MattGaiser]

> they pull out is so outrageulsy ridiculous (cf. zoom's infamous "end to end encryption")

You assume it is a matter of ignorance and not them simply not caring. I've come to find many people who work in marketing almost Trumpian in their relationship with information.

[libertine]

I think the "them" should be broader than marketing - it's easy to point the finger on the ones that write the message, but everyone was in on it.

"End to end encryption" doesn't show up in a marketing brainstorm that goes unnoticed into branding creatives. Chiefs, Management, Product Teams, marketers, engineers, product managers, everyone knew it.