[jldugger]

Honestly, I assume the Maps fiasco came down to pricing, and Google was surprised that Apple chose to walk rather than take Gruber's option #2. Frankly, so am I. Map data sufficient for turn-by-turn isn't cheap and Apple largely plans and devlops on a yearly cadence. It's essentially impossible to produce the data quality needed in the WWDC-driven-development timeframe.

> This whole situation sounds like people not liking to use a mediocre product, but just because the product is mediocre doesn't always mean it wasn't the right decision to release it, from both a company strategy perspective, and from a consumer benefit perspective

Strong disagree. A mediocre product damages the brand and a mediocre navigation service can kill people: https://en.wikipedia.org/wiki/Death_by_GPS. Releasing mediocre products when a better option is available reeks of putting the company ahead of the consumer, frankly, and it's no wonder people ditched Apple Maps at the earliest opportunity.

[robenkleene]

You're ignoring the meat of the #2 choice, Google wanted more user data, location data at that. In order for that to be a good deal, you'd have to think that Google Maps is more valuable than privacy as a tentpole feature of iOS. Which I think is clearly false, especially since Google Maps was obviously still going to have an app on iOS, and this time on Apple's terms.

[jldugger]

> privacy as a tentpole feature of iOS

At the time I was a Nokia Linux user, but as far as I can tell, privacy was not a selling point of iOS in 2012. The 'fundamental human right' phrasing is relatively new[1], and privacy isn't really mentioned at all before 2012[2]. It feels like this was a response to where Apple was failing than a principled stand, considering 3 years prior Wayback machine shows only a 404 for the privacy page. I can see how some folks might infer from this that Apple leaned into privacy as a means of spiting a supplier.

> Google Maps was obviously still going to have an app on iOS

If I was a paying Apple customer, I'd sure appreciate having that option at launch rather than months later with no firm date. Even in 2019 my real estate agent insists that Apple Maps is garbage, I can only imagine the chaos in 2012.

[1]: https://www.google.com/?q=%22site:asciiwwdc.com%20%22fundame... [2]: https://asciiwwdc.com/