[jldugger]

> privacy as a tentpole feature of iOS

At the time I was a Nokia Linux user, but as far as I can tell, privacy was not a selling point of iOS in 2012. The 'fundamental human right' phrasing is relatively new[1], and privacy isn't really mentioned at all before 2012[2]. It feels like this was a response to where Apple was failing than a principled stand, considering 3 years prior Wayback machine shows only a 404 for the privacy page. I can see how some folks might infer from this that Apple leaned into privacy as a means of spiting a supplier.

> Google Maps was obviously still going to have an app on iOS

If I was a paying Apple customer, I'd sure appreciate having that option at launch rather than months later with no firm date. Even in 2019 my real estate agent insists that Apple Maps is garbage, I can only imagine the chaos in 2012.

[1]: https://www.google.com/?q=%22site:asciiwwdc.com%20%22fundame... [2]: https://asciiwwdc.com/