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by kick 2219 days ago
TI is fairly competent overall. That said, maybe the bottom 10% get sent to the calculator division, given that it's barely moved since 1980...
1 comments

Less than 5% of their revenue is calculators, and much less than 5% of their R&D or engineering budgets. It's an incredibly small part of their business.
5% of revenue requiring much less than 5% of engineering time sounds like an awesome part of a business. Hardly small, either.
It serves the purpose of exposing future engineers to the TI brand during a formative period too