[dsjimi]

Less than 5% of their revenue is calculators, and much less than 5% of their R&D or engineering budgets. It's an incredibly small part of their business.

[epanchin]

5% of revenue requiring much less than 5% of engineering time sounds like an awesome part of a business. Hardly small, either.

[goatinaboat]

It serves the purpose of exposing future engineers to the TI brand during a formative period too