It attacks a study that no one finds credible, which labeled a company's entire SG&A as "marketing" and found that "marketing" so measured was 10x R&D. It also predates the BBC link.
So, what you meant to say is "calling SG&A marketing is not really useful," which is true. But that's not what the linked BBC article did at all.
It attacks a study that no one finds credible, which labeled a company's entire SG&A as "marketing" and found that "marketing" so measured was 10x R&D. It also predates the BBC link.
So, what you meant to say is "calling SG&A marketing is not really useful," which is true. But that's not what the linked BBC article did at all.