| FD: I'm an iPhone user. (not a die-hard, but I haven't found a decent android I can get along with permanently). Aside from the number of people (network effects) on WhatsApp, what does it have over something like telegram, signal or any of the other cross-platform messengers? Devils advocate for a moment: Signal is pretty consistent, for a "no frills" chat solution, the UX is worse but it is still consistent across platforms. Telegram does everything WhatsApp does but "better", native desktop apps, voice calling is clearer, it still very consistent. You can even have "usernames"; the UX is clearly superior. But the security model is questionable. And if the answer is: "but network effects", why not Facebook messenger? it has the same reach if not greater. So, why WhatsApp? (this is a genuine question, I'm not trolling). |
Network effects is it.
> if the answer is: "but network effects", why not Facebook messenger?
This is a good point, and I'm not really sure, but some guesses:
- Branding. During it's initial growth WhatsApp was a FB alternative and FB was in decline. Even after acquisition, awareness of the ownership wasn't immediately widespread.
- Contextual app differentiation. Facebook didn't separate its messenger from it's main platform quickly enough and even when they did, they're both conceptually considered a single package. People these days like separation of contexts.
- Phone numbers. WhatsApp was hard-linked to your phone contacts from the off, making it familiar to SMS users. Facebook jumping on phone numbers has followed slowly in a less focused manner.
- Less confusion for tech-illiterate. There's no posts or pages or walls. It's just like SMS.
> it has the same reach if not greater.
Anecdotal, but I don't feel this is true anymore. I certainly know a lot more people without Facebook than without WhatsApp.