[XCSme]

Improve conversion rates. Create a better user experience for all the users. Understand which traffic sources are valuable so you can take better business decisions. Know if something is broken on your site.

Are you implying that all analytics used in the world are implemented just to boost the site owner's ego?

[hk__2]

> Are you implying that all analytics used in the world are implemented just to boost the site owner's ego?

The context of this comment is personal blogging. I’m implying that analytics used on personal blogs are implemented just to boost the site owner's ego, or at least I can’t find any other reason.

[XCSme]

Fair point, I don't see the use of in-depth analytics for personal blogs either, maybe having the number of readers is helpful to know if your articles are read by anyone or not.