[hk__2]

> Are you implying that all analytics used in the world are implemented just to boost the site owner's ego?

The context of this comment is personal blogging. I’m implying that analytics used on personal blogs are implemented just to boost the site owner's ego, or at least I can’t find any other reason.

[XCSme]

Fair point, I don't see the use of in-depth analytics for personal blogs either, maybe having the number of readers is helpful to know if your articles are read by anyone or not.