[rmellow]

It's more than expressing a thought with more words than necessary: so many articles start with something along the likes of

"it was a sunny May afternoon in the office of Dr. Whoever, where the cobblestones in the entrance glinted the fading sunlight. When Dr. Whoever was a boy, his father would take him out fishing..." ... and rambles on with meaningless details, containing perhaps a handful of passages in the article that are actually relevant to what the title promised me.

Perhaps a clearer example is when you find a recipe online. You will find pages of how the recipe has been in the family for ages, and how the author's family is delighted with it, and the innumerous and unproven health benefits it has, and how it's so easy to make, etc. The actual recipe is half a page.

[antasvara]

While that style personally annoys me, I feel as though a decent chunk of the American populace find the topic of an article more interesting if they understand the human context behind it. The recipe example is a perfect distillation of that point; while some (or most) people come for just the recipe, there is a subset that are interested in how the recipe came to be. Meanwhile, adding that context doesn't dissuade most people from scrolling to the bottom to get the actual recipe. At the end of the day, most (not all) of the population is either interested in the descriptive language and human aspect of a topic, or is interested enough in the topic to ignore the descriptive language and human interest parts.

[watwut]

I remember reading analysis of this. Basically, it had to do with how google search engine selects content to show. Real receipt is short and similar everywhere, hence it does not show in results. People who earn money from writing receipts online adjusted and add long winded crap so that google gods favor them more.

[ghaff]

And generally speaking I appreciate the context for the recipe. It's why people still buy cookbooks these days and subscribe to the (sadly) diminished number of cooking magazines that are really about food and travel. (RIP Gourmet.) If I'm really only looking for a recipe it's really not that hard to spend 10 seconds scrolling down.