[antasvara]

While that style personally annoys me, I feel as though a decent chunk of the American populace find the topic of an article more interesting if they understand the human context behind it. The recipe example is a perfect distillation of that point; while some (or most) people come for just the recipe, there is a subset that are interested in how the recipe came to be. Meanwhile, adding that context doesn't dissuade most people from scrolling to the bottom to get the actual recipe. At the end of the day, most (not all) of the population is either interested in the descriptive language and human aspect of a topic, or is interested enough in the topic to ignore the descriptive language and human interest parts.