When I announced my own analytics thing here a few months ago I got quite a few signups from the HN thread, and based on the bug reports, support requests, etc quite a few of the users are just running it on their personal blog. I'm aware of some other solutions as well that aren't mentioned at all in that table.
Personally I found Matomo rather hard to use, I tried it for a while but decided that writing my own was easier than figuring out to get Matomo to do what I want (also: cheaper and easier). I think it's a good alternative for some use cases, but far from all. Related comment I left on Lobsters a few days ago: https://lobste.rs/s/cdrrty/why_you_should_stop_using_google#...
Personally I found Matomo rather hard to use, I tried it for a while but decided that writing my own was easier than figuring out to get Matomo to do what I want (also: cheaper and easier). I think it's a good alternative for some use cases, but far from all. Related comment I left on Lobsters a few days ago: https://lobste.rs/s/cdrrty/why_you_should_stop_using_google#...