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by Nilef
2269 days ago
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Really interesting concept! One of those "how has this not been done before?!" idea! Seems hard to scale, which isn't necessarily a problem, but I'm wondering: 1) How are you accessing audience data? Is this by scraping their insta or youtube or something or are you directly accessing accounts? Given an account is literally an influencer's livelihood, I can imagine that would be especially risky for them? 2) How do you relate audience products to data? Are you saying, for example, that if an audience is 50% metropolitan females aged 18-24 then it is likely they would purchase beauty products? Or do you go more in depth? 3) And then as a result...how do you intend to scale that? Machine learning? Anyway...love it! |
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1) Influencers give us access to thei accounts directly so we can look at their audience data and create a product portfolio that works best for them! So far they have not had any concerns in giving us permissions to access that data.
2) We use both audience data (income level, age, etc) + market research (for pricing as an eg.) + previous product launches (that we did for other influencers in the cake category as an eg.) in a category to create an ideal product portfolio for a given influencer.
3) Yes, we are doing a lot of this manually at the moment - trying to understand the winning sauce. But AI/Machine Learning to scale this in the future!