[ankita_gb]

Hi Nilef - thanks and great questions!

1) Influencers give us access to thei accounts directly so we can look at their audience data and create a product portfolio that works best for them! So far they have not had any concerns in giving us permissions to access that data.

2) We use both audience data (income level, age, etc) + market research (for pricing as an eg.) + previous product launches (that we did for other influencers in the cake category as an eg.) in a category to create an ideal product portfolio for a given influencer.

3) Yes, we are doing a lot of this manually at the moment - trying to understand the winning sauce. But AI/Machine Learning to scale this in the future!