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by bo1024
2268 days ago
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That doesn't actually follow. If the station across the street is selling at a loss, you can either keep prices high and make zero revenue, or sell at a loss and make some revenue. Of course you'll go out of business after a while below that floor so this situation wouldn't be sustainable, but it's consistent with economics that it could happen. (edit: I guess saudi arabia et al. are pretty much in this position now) |
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Sure if you have fixed costs like debt you have to pay you may make a loss on your business as a whole, but selling at negative gross margins only makes sense if you're somehow being strategic about it.