[nudge]

Good looking site and a sensible product idea. A few thoughts:

1. "GIFT CERTIFICATE TEMPLATES FOR YOUR BUSINESS" is not the best tagline, I think. "Template? What's a template?" Perhaps better is something like "Sell gift certificates for your business". The fact that you're actually selling 'templates' isn't really important to them. What they get is the ability to sell gift certificates.

2. Below the "sign up to the mailing list" on the front page the information is a bit messy, and there may just be too much of it. What's the difference between the "features" and "about product" tabs? (I don't want you to tell me the answer - I'm just saying it's unclear). Perhaps just grab the most important points and say them as clearly as possible, without requiring clicks onto tabs or anything. Things like "add the name of your company" are probably redundant - I would expect that I would be able to add the name of my company at the very least! I would probably just junk a lot of that stuff and fold it all into a "How it works" page. Then on the front page you just have "Start Printing Gift Certificates" [not 'templates'!] or "How it works"

Various other of your pages could do with cleaning up a bit like that, but overall I think the idea's probably a good one.

One final thought though: is there any fraud prevention involved? What's to stop somebody just making a really good colour photocopy of their gift certificate? You don't have any ID numbers or anything on the certificates, do you?

[toumhi]

thanks for the feedback, it helps a lot! You're right on point 1 and 2, point 2 it's because I used a template from themeforest. This is a MVP and in a second iteration I intend to redesign the site, with less clutter.

Very good point about the "templates" not being what they want, but on the other hand people are looking for "gift certificate templates" on google quite a lot (that's still a small niche of course). Also people might want to give gift certificates, not sell them.

Concerning the fraud prevention, I indeed didn't do anything specifically for it. For now I assume people can add a tracking number (manually) on the front or back. I don't know how much of a deal breaker that is. Maybe people would like a bar code, or serial numbers, or...