[toumhi]

thanks for the feedback, it helps a lot! You're right on point 1 and 2, point 2 it's because I used a template from themeforest. This is a MVP and in a second iteration I intend to redesign the site, with less clutter.

Very good point about the "templates" not being what they want, but on the other hand people are looking for "gift certificate templates" on google quite a lot (that's still a small niche of course). Also people might want to give gift certificates, not sell them.

Concerning the fraud prevention, I indeed didn't do anything specifically for it. For now I assume people can add a tracking number (manually) on the front or back. I don't know how much of a deal breaker that is. Maybe people would like a bar code, or serial numbers, or...