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by sanderjd
2280 days ago
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A eureka moment is realizing that customers interests are actually aligned with businesses being profitable. If the business provides the customer with something they want - and they usually do, if the customer is willing to pay them money at all - then it is in their best interest for the business to continue operating, which means it is in their interest for the business to have a profitable business model. This is part of why you see a bias toward big companies winning sales, even at a higher price point: there is less risk that they will go out of business and leave you in a lurch. It isn't actually in the customers interest for a business to barely or not at all be able to make ends meet, which is what your proposed business model has often led to. |
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I'm simply wondering if there's a "your margin is my opportunity" play here where a company could devour SaaS companies by changing the distribution model. That's all. This thought has been banging around in my head for the past couple years due to a few data points, but I haven't had time to formally test the hypothesis.
That's all it is: a hypothesis that there's an opportunity here to change the distribution model to one that focuses on the customer and destroy a large number of SaaS models.