Agree. It's cool so long as the number of names is small, and the names actually are a pun on the function and not just e.g. names of planets. If "updog" is what brings something "up" that's a good name.
WiX (windows installer creation) has a multi-phase command line interface where the compiler/linker/.. has different names indicating the order they are applied: candle, light, smoke... Also a working system I guess.
"bork" is dog-talk for "bark", and so something that randomly gets an updog going being named such makes sense too, it's just a slightly more obscure joke.
> bork: A setting generator called by sundog to generate the random seed for updog, determining where the host falls in the update order.
[1]: https://urbit.org/docs/glossary/