[pja]

Finding where to login for SA is the one frustration I have with SA right now. Everything else works really smoothly, but I have to resort to Googling "self assessment login" every time.

Solving this doesn't require a unified login - it needs proper signposting within gov.uk of the most likely user flows. Right now, finding the login for SA is something like 5 levels deep within the hiearchy of pages, and even then it's not well signposted.

gov.uk -> "Money and Tax" -> "Self Assessment" -> "Register for and file your Self Assessment tax return" -> Sign In

Having to choose "Money and Tax" and then "Self Assessment" is fine. But then you're faced with an enormous menu of choices, only the 19th of which leads to a login prompt. Once you've reached that page, "Sign In" isn't even at the top of the page - it's below the fold on my 1440 pixel high screen!

Just putting common tasks at the top of the list, with everything alphabetised underneath for when you're looking for something specific would make a huge difference.

[maxcbc]

I get what you’re saying I have the same problem with SA, but the key is better personalisation, which login can help with.

Gov.uk provides hundreds of services, like SA, which each user will only use a small subset of. That subset will be different for each user. I now need SA whereas 5 years ago prominently signposting that would have been useless to me. For others education services, welfare services and health should be highlighted. All this is quite difficult without knowing who is accessing the site.

Though In the specific case of SA, I think its not as well conceived a service as it can be. 95% of the time i’m not ‘registering for self assessment’ or ‘filing a self assessment tax return’ , i’m ‘checking what tax i owe’