[maxcbc]

I get what you’re saying I have the same problem with SA, but the key is better personalisation, which login can help with.

Gov.uk provides hundreds of services, like SA, which each user will only use a small subset of. That subset will be different for each user. I now need SA whereas 5 years ago prominently signposting that would have been useless to me. For others education services, welfare services and health should be highlighted. All this is quite difficult without knowing who is accessing the site.

Though In the specific case of SA, I think its not as well conceived a service as it can be. 95% of the time i’m not ‘registering for self assessment’ or ‘filing a self assessment tax return’ , i’m ‘checking what tax i owe’