[epriest]

I found this article on this topic from a lawfirm specializing in entertainment law interesting:

https://rodriqueslaw.com/blog/how-use-brands-and-products-fi...

It references some of the existing caselaw. My reading suggests Apple would be very unlikely to succeed in court if they legally challenged a filmmaker for simply giving an iPhone to a villainous character.

[dangerboysteve]

Maybe the real issue is studios don't want to loose out on any future product placement money with Apple?

[wang_li]

If Apple acts overly douchey in this fashion, movies can institute anti-commercials in their scripts.

>Boss: It looks serious. Those guys are using Macs.

>Technerd: No worries. Macs are second rate systems. A bit slow. A bit inflexible. We'll not have any problems getting control of their systems and out maneuvering the kiddiez.

[Karishma1234fff]

Honestly, I took up smoking Cigars because I saw all villains smoke Cigars. Call me stupid but then a lot of people do get influenced by the bad guys and buy the products for the reason it is being used by bad guys.

[seem_2211]

It's one of those things... if you follow Aston Martin at all (as a company) - they'd have died a long time ago if it weren't for James Bond propping them up.

[woofyman]

I thought it was hilarious on Mad Men when a character tried to asphyxiate himself in a Jaguar and it wouldn’t start.

[njarboe]

I never saw James Bond as the bad guy, but to each their own.

[flukus]

Well when you watch the movies through a modern lens, even the Brosnan era ones, he is "a bit rapey".

[seem_2211]

Oh I meant my comment more in the 'power of marketing' sense, rather than saying he's a bad guy

[njarboe]

More exactly, I never saw Bond presented as the bad guy.