If Apple acts overly douchey in this fashion, movies can institute anti-commercials in their scripts.
>Boss: It looks serious. Those guys are using Macs.
>Technerd: No worries. Macs are second rate systems. A bit slow. A bit inflexible. We'll not have any problems getting control of their systems and out maneuvering the kiddiez.
Honestly, I took up smoking Cigars because I saw all villains smoke Cigars. Call me stupid but then a lot of people do get influenced by the bad guys and buy the products for the reason it is being used by bad guys.
It's one of those things... if you follow Aston Martin at all (as a company) - they'd have died a long time ago if it weren't for James Bond propping them up.
>Boss: It looks serious. Those guys are using Macs.
>Technerd: No worries. Macs are second rate systems. A bit slow. A bit inflexible. We'll not have any problems getting control of their systems and out maneuvering the kiddiez.