[lsc]

I personally trust all of amazon fresh enough to feed me? but yeah, it's probably good advice to not put things that come from the rest of amazon in your mouth.

It's so weird to me, though 'cause here I am, totally willing to pay extra for convenience, and amazon seems to be throwing that premium away.

Clearly, it's not an impossible problem to solve, 'cause basically every other major retailer (and for that matter, nearly all minor retailers) has solved it. It's only the places where they try to both sell their own stuff and be a marketplace of shady third party sellers where I have problems, and even then, most places that try to do both do a better job of segregating the real business from the 'let's compete with ebay' business than amazon does.

I mean, it seems to me like this would be costing amazon money both in the short and long term. If I were an amazon shareholder, I'd demand they drop the third-party garbage until they figured out how to solve the problem as well as target does.

[pmart123]

I definitely agree that this could potentially cause long-term damage. Amazon could be one bad counterfeit away from destroying its brand. Brand trust ultimately matters for consumers making a default choice of what to buy or where to shop.

To take an extreme example, as fears surrounding the Coronavirus spike, people are trying to buy 3M masks from Home Depot, not Amazon. It tells me consumers already have a trust issue building with Amazon when they are buying a product that needs to work.