[pmart123]

I definitely agree that this could potentially cause long-term damage. Amazon could be one bad counterfeit away from destroying its brand. Brand trust ultimately matters for consumers making a default choice of what to buy or where to shop.

To take an extreme example, as fears surrounding the Coronavirus spike, people are trying to buy 3M masks from Home Depot, not Amazon. It tells me consumers already have a trust issue building with Amazon when they are buying a product that needs to work.