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by czzr
2314 days ago
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All areas of practice have their own jargon, words that superficially sound similar to regular English but actually have specific insider meaning that promotes faster in-group communication (and a degree of in-group signalling) - this is true for scientists, software engineers, yoga instructors and yes, business people. |
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I think the reason that business jargon gets more flak than usual jargon is because it does not really facilitate faster communication. At least not to everyone involved. Maybe salesman to salesman, business dev to business dev, it would make sense. But then they use that jargon with everyone else (i.e., when it is not appropriate to) and it sounds just as ridiculous as when they hear a dev say "We can't do that without considerable infrastructure overhaul. The current LTS is still a year away from EOL but the vendor has decided to use incompatible dependencies anyway".
If that were me, I'd just say "There's a lot of work involved to make that happen. We're talking 60-hour work weeks if you want that deadline." Or something like that. And if you hear me use the former wording in a meeting with non-technical people involved, you can bet it's just me trying to sound relevant to the meeting (because the next question would be "Could you elaborate?" and I will use more jargon, which will cause a cycle of explanation and boy won't I look important?)
It's ridiculous for me to hear "We need to get this done because we want to capture this market and turn this vertical into a core competency. This will make our portfolio more attractive to investors." when you can just say "Our client really needs/wants these features. We risk losing them if we don't deliver by the deadline."
There's also something to be said about weird turns of phrase that make communications sound less personal. Whereas I would just say "As I already told you," business-speak will make me use "As per my last email...". I don't know about others but the first time I encountered "As per my last email", it did feel foreign to me, like it's not English anymore. Modesty aside, I've read a lot, fiction and nonfiction, but only in my work inbox will I find "As per my last email".