A massive difference here is that TV ads don't come with ubiquitous invasions of privacy every time you see them, nor do they have a small but constant risk of malware infecting your TV.
> Channel 4 earlier this week unveiled a new video on demand advertising package allowing brands to directly address viewers - in practise this meant first adopters 20th Century Fox, Foster' and Ronseal, could grab the attention of by literally calling out their names in their creative.
> nor do they have a small but constant risk of malware infecting your TV.
The same goes for anything that you install / access on your devices, yet we aren't talking about removing theses capacities and I sure hope so that you won't argue that.
> Channel 4 earlier this week unveiled a new video on demand advertising package allowing brands to directly address viewers - in practise this meant first adopters 20th Century Fox, Foster' and Ronseal, could grab the attention of by literally calling out their names in their creative.