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by DanBC
2317 days ago
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But as tv moves away from broadcast signals to VOD services that's going to change. See for an early example 4OD in the UK: https://www.thedrum.com/news/2017/04/28/behind-all-4s-new-pe... > Channel 4 earlier this week unveiled a new video on demand advertising package allowing brands to directly address viewers - in practise this meant first adopters 20th Century Fox, Foster' and Ronseal, could grab the attention of by literally calling out their names in their creative. |
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