[crististm]

What I'm saying is that even with the lawsuit rate that low, there is no real incentive for the company (really the people sending the emails) to behave otherwise than they already do. Actually their benefit is that low, that even a slight error of that 0.1% guess would make the whole do-good business a really bad proposition.

Your (guess) data is probably right but it discounts too much the downsides. When you present your hypothesis to them (e.g. me) they will tell you (rightly so) to try it yourself first.

[irishcoffee]

The incentive is “be a good person/entity.” This whole bottom-line approach and “what’s in it for me” is unfortunate to say the least. Behind every corporate establishment is a cadre of people. People with (possibly) spouses, children, non-deceased parents, neighbors, and friends. Possibly at some abstract level similar to the abstract “us.” Treat people like people, not some kind of legal liability.