[irishcoffee]

The incentive is “be a good person/entity.” This whole bottom-line approach and “what’s in it for me” is unfortunate to say the least. Behind every corporate establishment is a cadre of people. People with (possibly) spouses, children, non-deceased parents, neighbors, and friends. Possibly at some abstract level similar to the abstract “us.” Treat people like people, not some kind of legal liability.