[GordonS]

I find it incredible that cold calling works for you; everywhere I've ever worked in the UK and across Europe, cold-callers get short-shrift - with no exceptions.

[samsolomon]

I'd say it depends on the product and market.

Account-based selling has a few reps focused on a few key decision makers within an organization. It works exceptionally well for mid-market and enterprise software.

[GordonS]

I've worked almost exclusively in large enterprises - the attitude towards cold-callers has ways been the same.

I and others I know have had cold-callers using scummy tactics, such as claiming to know the decision maker from way back, claiming they lost their number etc - but these are so old nobody I know falls for them anymore.

[reaperducer]

I think he means calling established leads, not telemarketing, which I believe is what you are referring to.

Like calling an existing business partner and offering them an additional service. At least that's what I hope he means, rather than telemarketing.

[GordonS]

They did explicitly say "cold calling".

[asdfasgasdgasdg]

That's not what cold calling is but I suppose it's possible the top poster is confused about what that phrase means.