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by bluehat 2327 days ago
Going to especially second that last bit. Not everybody is expressly data science, but most companies start running into some sort of data at one point or another.

Campaigns aren't wrong to be concerned about who has their data. There is good historical reason for them to be skeptical that security on your system will be strong enough to prevent customers from accessing other customer's data. https://time.com/4155185/bernie-sanders-hillary-clinton-data...

Now imagine getting buy-in for using customer data to improve your models.

I can't blame campaigns for being paranoid about vendors potentially going across the aisle. NationBuilder is one of the only big names I know that does it. They are in a unique and unenviable position given the death grip NGP VAN has, and they pay a big price for it on nearly every front.

2 comments

Really interesting point here. Although, there is a little more nuance needed and this is one of the big issues plaguing the campaigning software space - not all are created for the same goals and not all offer the same services.

If you take your example of NationBuilder, a company I know well as I led their European expansion, it only sold software not data. Unlike most American campaign software, NationBuilder does not sell data as part of their package. NationBuilder does not believe that you can create a sustainable and powerful community by using data that you have purchased, and thus only sells the platform.

So yes I agree with you that while campaigns can (and should) be paranoid about who has access to their data, and even how it is being used, this data brokerage model isn't the model that all companies adopt and it's a really important distinction to make.

While I am here, I will add the following, tech companies who want to democratise democracy (and I'm not saying that's the mission for everyone) and help lower the barrier to entry, cannot claim to do so if they alone decide who has access to these tools. Crucial decisions, such as which parties have access to the latest technology, should not be in the hands of a few tech titans of Silicon Valley - where the power they already wield is already unmeasurable.

All of the above is a fascinating and important debate and also a very American one. Campaigning and political technology is incredibly partisan in America, compared to Europe where what we fear most are monopolies.

It is possible to run into more than enough trouble with data without being a data broker.
because you are a non-partisan software? I agree with the 'getting into trouble piece' I think. I don't see how being non-partisan gets you into more trouble or would increase those chances.
Customers will probably be less upset if something leaks internal to a party during a primary than they would be if something leaked to a different party.
what is the something in this context if not data?
you do not have to be a data vendor to have sensitive data on your servers
I agree with all this. To your point, NationBuilder has been nearly shut out of the Democratic Party at anything above the local level as a result of serving Trump in 2016.