[neutronicus]

> Each (well written) app creates a lot of value for iOS

We all, being programmers, like to assume this, but I don't think it's really true. I think the bulk of the value for both Apple and iOS users comes from a pretty small core of apps (Mail, Maps, Browser, Music, YouTube, Publisher subscriptions).

> If I'm building something that helps sell an iOs device, why shouldn't I get a cut?

I don't think Apple agrees that you're "helping sell the iOS device". I think Apple correctly assumes that most people who buy iOS devices do so in ignorance of your app. They can take it or leave it, and if they're not going to get a cut, what possible reason do they have to take it?

[enjo]

It's a small subset of apps that matter to each individual, but collectively it's a big number. Lets take my wife. She'd describe each of these as being indispensable to her:

- Quickoffice - Local weather app (9news here in Denver) - OpenTable - Her password store (not sure what she's using these days) - Evernote - Probably 8-10 others

My list is completely different. These apps, together, create a lot of value for the phone. When we recommend phones to other folks we do it in the context of the applications running on it. Angry Birds has undoubtedly sold a ton of devices (both Android and iPhone) but it's hardly alone. Hell, I'm positive that I sold an iPhone one day while showing someone a document in Quickoffice.

Each app provides a ton of value to Apple. They owe us, not the other way around.